Tuesday 2 April 2013

Indiegogo: Introducing Our New L'equipe $35 Perk

With your contribution of $35 gets you one Cappello Nero Cycling Cap
w/  embroidered Red Dots Cycling logo.
photo: Red Dots Cycling





There is 37 days remaining on our exciting indiegogo campaign of offering embroidered cycling caps. So, to spice it up we are excited to introduce - L'equipe $35.00 Perk!

It's a good one, contribute only $35.00 and be part of the team, receive: one Special Edition black linen/cotton cycling cap embroidered with Red Dots Cycling logo!

This design is based on our best seller -  Cappello Nero. When we first started to sell online, this black classic cap was among the first five caps offered. Right from the start it has remained a favorite. What's not to like!

We had a customer that lost his Cappello and loved it so much bought a new one. Talk about Love!

Contribute $35 - and join our team!



Saturday 30 March 2013

Our Cycling Caps Are Versatile Off the Bike, Too!

We just love it how our happy customers
show different ways to use our cycling caps.
courtesy:  Rob from Toronto



We hope everyone is having the chance to enjoy and relax this fine Easter long weekend.

Carolle and I know how important it is to combine our famous cycling caps with one of our favorite recreational activities.

We know our cycling caps are made to be versatile on and off the bike.

Thanks to Rob for sharing this photo of his Capello Nero Rosso cycling cap and his favorite cold one!



Friday 29 March 2013

TGIGood Friday: Jukeboxprint & indiegogo update






TGIGF...

Yesterday, we picked up from jukeboxprint (Gastown Vancouver) our new 1000 business/hang tags!

It was long overdue. We designed and had them printed by Jukeboxprint. Usually, we wouldn't go for a high glossy finished card. For this design - it just works!

We are very impressed by the packaging and ...what 1000 cards look like.







Our indiegogo project update:

It's been an emotional roller coaster ride. From the time we launched the project, we never felt ready but we decided to launch our project with some fear and trepidation. Hard to perceive how people will react. We believe it's a solid idea to help our client's to have an even better product.

Crowdfunding is big deal around the world and also here in Canada. There is a National Crowdfunding Association of Canada.

After we launched our campaign we did some researched. It is interesting that it is a multi-billion dollar industry - almost 1.5 billion dollars was raised through Crowd Funding Platforms in 2011 with over 50% raised in N. America.






We feel that it's a natural progression of Social Media (communicating to one another), to go on a platform, reveal yourself, tell your story and raise funds for something we believe in.

It's great to part of this and like the adage... just to go for it!

So, go ahead and contribute to our project to offer the best embroidered cycling caps. There is no small amount. Remember we only need only $10.00 dollars from 1500 people to achieve our goal!

Thank You!



Carolle & Richard


Thursday 28 March 2013

My Dream Embroidery Machines

Since launching our indiegogo project,  folks have asked us, "What is our dream embroidery machine?"


Well, this was a quest in itself. Embroidery is so popular that you can actual find machines ranging from $500 to $12,000 dollars! Obviously, the lower end $500 machine would not satisfy the needs of a trained seamstress (like myself). This machine would benefit the entry level crafter that wants to experiment with sewing and embroidery.



The 6-needle embroidery machine.



My eyes are on the second level industrial embroidery machine (above image). This is a 6-needle embroidery machine and would be fantastic; advance hoop setting (specializing for hats), 1000 stitch per minute - the works. This machine is made for production. But it does not sew. The price is in the 5-digits.






I swear by my 1967 Singer Fashion Mate sewing machine. Since working with my Pfaff serger, I have found a new love for the Pfaff brand. So, for half of the price of the 6-needle machine, I can have a fantastic sewing and embroidery machine. Bear in mind, this is NOT industrial machine. It would take me more time for production. Pfaff stands for high quality, I would still be able to produce a high quality product at a longer time.

Having said that, I would be HAPPY with either machine. Of course, these machines will not produce a custom logo, so I will have to purchase a special embroidery software. And, then we will be ready for custom embroidered cycling caps!




Carolle




Wednesday 27 March 2013

Shared LOVE!

It's so cool and wonderful.

After a few days since introducing our embroidered cycling cap project the response has been very supportive from many good folks.

It means the world to us that people believe in our campaign and are willing to help us achieve our dream.

What can $10 dollars mean in daily life? A quick lunch, a pint of beer, coffee and something sweet? So, we figure if 1500 folks would be excited in our project and willing to give just $10 dollars then we can reach our goal. This would change our lives forever. And, in addition of the new equipment would help grow our business so we can expand our studio.

Thank you for helping us fulfill our dream!










And...




Saturday 23 March 2013

Project Embroidered Cycling Caps via indiegogo






We have looked high and low on how we can move our embroidery project forward.


Our customers have been begging us, for a little while now, to include embroidery on our cycling caps. This is something we wanted to do for a long time. But, the reality is the equipment is specialize and expensive. Our attempt to work with an embroidery company has not been successful. So, our best solution is to get the embroidery machine and really push embroidery where no embroidery has gone before!

After reading on different crowd funding platforms, the best option for us is indiegogo.

From the first idea of knowing that we wanted to launch this campaign it's amounted to days of writing, re-writing, shooting a video, editing that... It's everything we do not normally do and pushes us to go further outside of our comfort zone.

So, here it is, our campaign and we are proud of it... Please go ahead and spread the word to your friends, family, business associates, the more visibility we have the faster we can achieve our goal!


Thanks to indiegogo for the opportunity to live our dream and Thank You to everyone for considering our project...


CROWD FUNDING = SPREADING THE LOVE!



Friday 15 March 2013

TGIF: New Size Labels, maillot á pois rouges & Mountain Air





We are thank full for this...



As you may know, we have labels on our caps that we make ourselves. It was a printed label applied to the under brim. Now, it was not the best solution. Once the label was removed you would not know of the size of the cap.

In order for our caps to look more professional, we decided it was time to have a professional woven size label that we sew direct and stays permanently on the cap. It's practical, high quality and looks more polished!



Our new cycling cap label.






Johann Tschopp of IAM Cycling won the KOM's jersey in Paris-Nice.
via dtswiss.com


Enjoy your Friday!
via castelli-cycling